Digital Export Enablement Programme (DEEP), a training program that helps entrepreneurs to maximize Google tools for their businesses, was made possible because of the partnership between Google Philippines, the Department of Trade Industry, the International Trade Center (ITC), and the International Chamber of Commerce (ICC).
With this, micro, small, and medium enterprises (MSMEs) will have a chance to perform better.
The free two-day training program taught entrepreneurs how to use Google’s Business Profile feature and other essential digital export-relevant skills and resources.
DEEP aspires to assist small enterprises on an exceptional cross-border entrepreneurial journey in Southeast Asia. This program will continue to guide MSMEs with everything from locating and evaluating trade opportunities, comprehending market access conditions, exploring trade finance options, and learning about the Incoterms that govern contracts.
Examples of the digital tools that helped Filipino MSMEs in this training are Google Business Profile, Grow With Google, and Google Market Finder.
Last year, Google reported that its MSME Caravan digital skilling program effectively trained more than 100,000 MSME owners and staff nationwide.
Bernadette Nacario, Google Philippines Country Director said, “MSMEs are the beating heart of the economy. They make up nearly 99% of all businesses and their digitization promises great benefits for the country’s digital future and equitable growth,” she added, “Together with our partners from across sectors, Google is committed to helping small business owners succeed by equipping them with the right digital tools and opportunities such as the DEEP program.”
Jean Pacheco, DTI Assistant Secretary and Digital Philippines and Ecommerce Lead also stated, “The Department of Trade and Industry is proud to support and participate in the Digital Export Enablement Programme (DEEP) program. In addition to training opportunities, this initiative will raise awareness of the free digital tools available to MSMEs to help them grow their business.”
“We look forward to working closely with Google and other stakeholders to help more MSMEs succeed.” She added.
