There are many choices of hard drives right now that consumers might get confused as to what kind of hard drive will suit their needs. It’s not simply just about the disk space anymore these days.
As a solution, Western Digital created personalities for their three types of hard drives: Brent, Gus and Blake representing the WD Caviar Blue, WD Caviar Green and WD Caviar Black respectively.
In a nutshell, here’s what each character represents:
Brent represents the WD Caviar Blue hard drive, which is built for everyday computing. Gus represents the WD Caviar Green hard drive, engineered to be cool, quiet and eco-friendly for reducing carbon footprint and saving our planet earth. Blake represents the WD Caviar Black hard drive, which is built to be fast and powerful for gaming enthusiasts and overclocker fans who want speed at their fingertips.
Photo Hunt Contest!
These three mascots have been around since last year but to further promote them, Western Digital is having a photo hunt (spot-the-difference) contest where you can win attractive prizes like Canon EOS 550D digital SLR camera, Apple® iPadâ„¢ 64GB with Wi-Fi + 3G, Mac mini 160GB and more. Just a warning, the game’s not as easy as it seems.
Check out their website for more info about Brent, Gus and Blake as well as other promotions.