As an official FIFA World Cup Sponsor, Vivo just revealed a custom-made FIFA smartphone. Vivo built a special edition 2018 FIFA World Cup Russia handset, as well FIFA World Cup edition devices for FIFA tournament staff. To date, 32 teams have booked their places at the tournament. FIFA held the Final Draw last December 1 at the State Kremlin Palace in Moscow.
Vivo launches custom-made FIFA smartphone
Because it influences each participating team’s 2018 FIFA World Cup Russia performance, The Draw garnered much attention. High-profile guests, government officials, and FIFA representatives appeared as esteemed guests. Accredited media and FIFA Commercial Affiliate members also attended.
To mark the official 2018 FIFA World Cup Russia handset launch, Vivo held a brief ceremony ahead of the Draw for the FIFA smartphone handover.
Bringing Vivo to more consumers globally
Vivo’s partnership with FIFA serves as one of its many efforts to reach more young people globally. This especially includes fans of major sporting events around the world. Moreover, through this partnership, Vivo intends to initiate more fan activities and activations. This way, they can better capture fans’ passion towards sports.
Vivo revealed its plans of expanding into foreign markets such as Taiwan, Singapore and Russia in October. Through that, and its new partnership with FIFA, Vivo thus seeks to establish more significant global reach.
As the 2018 FIFA World Cup commences, Vivo will offer FIFA staff assistance from its new FIFA smartphone. In this respect, they can help bring to life one of the world’s most anticipated sporting events.
