Expanding to global markets
As part of its global expansion, Vivo launched its latest smartphone, the X20, in Hong Kong last week. In addition, the young (and yet prolific) brand plans to expand sales to Taiwan, Singapore, and Russia. Vivo also shares its intent on pushing its products into the African market early next year. This marks the start of the brands’ expansion plan into more global markets.
Empowering self-expression through technology
Counterpoint reveals how Chinese smartphone brands now hold 48% of global market share as they thrive beyond mainland China. Building on the V7+’s success in Asian markets, Vivo wants to expand its reach and strengthen its cause for self-expression through technology.
Alex Feng, SVP of Vivo, shares the brand’s dedication to in-depth research of its consumers’ lifestyle needs. Vivo first forayed into international markets in 2014, Feng adds, and will soon come to Hong Kong, Taiwan, Singapore, Russia, and Africa in the coming months. Finally, through their products, Vivo seeks to inspire individuality and self-confidence among young people.
Meanwhile, Gartner’s latest research indicates how Vivo ranked 5th in global smartphone sales in 2Q 2017 in terms of volume, with a 6.6% market share.
More from Vivo
The announcement follows Vivo’s recent launch of new flagship V7+ in most Asian countries. The device comes equipped with a 24MP front-facing camera and FullView™ display, and represents Vivo’s mission of empowering self-expression among the youth. Apart from its cameras and display, the V7+ also includes features perfect for media-philes.
