DoubleVerify, a platform for digital media measurement, data, and analytics, has recently announced Tinee Cruz’s appointment as Senior Sales Director, Philippines.
The appointment is an evidence of DoubleVerify’s dedication to regional expansion, with an emphasis on boosting in-market resources in the recently opened Southeast Asian markets, particularly the Philippines.
With almost ten years of experience in the marketing, media, and sales industry, Tinee comes to DoubleVerify from InMobi, where she was the Country Sales lead for the Philippines and was a key contributor to the localization of the InMobi platform there. She also worked in every aspect of the advertising industry, including agencies, brands, publishers, and platforms.
Conrad Tallariti, Regional Vice President of Sales, Asia said, “The Philippines is a unique market with a huge potential for advertisers to drive ROI for their media investments, and Tinee’s appointment is timely for forging new partnerships focused on performance for media buys,”
He added, “Tinee has a track record of driving growth leveraging her exceptional leadership skills in developing strong client relations and delivering service excellence. Her expertise covers multiple functions and markets in the region which will be invaluable as we continue our expansion across Southeast Asia.”
“Digital ad spending in the Philippines is on the rise, being projected to reach 1.6 million USD in 2023, as customer preferences and habits continuously evolve. With emerging technologies, particularly AI, also set to make its mark, the Philippines advertising market is poised for long-term changes. I look forward to nurturing relationships with our customers and meeting their needs with DoubleVerify’s cutting-edge solutions, to drive a significant impact in the Philippines advertising market.” Tinee Cruz also stated.
For more information, visit DoubleVerify.