Sony Cybershot J10 packs a USB plug of its own

Saw this fun-looking digital camera over at the recently opened Sony VAIO store in SM Mall of Asia. The Sony Cybershot DSC-J10 looks just like your ordinary mid-range point-and-shoot camera but it has its own secret.

At first glance, the Cybershot J10 doesn’t look as sleek and stylish as the Sony T-series cameras with its curvy look. Sony is banking that it will appeal to the teens out there looking for a funky camera. Even the specs are not that spectacular to rave about.

So what’s so different about this camera?

It’s the pop-out USB plug! You see, the Cybershot J10 has a built-in 4GB of storage, foregoing the need for an SD card or a memory stick. Besides, 4GB is more than enough for a point-and-shoot. What’s good about this setup is that you won’t need a card reader nor a cable anymore just to transfer your photos. Just plug the camera into your PC and voila, it’s like a big flash drive that also double as a camera. Hehe.

Then there’s also the built-in battery. No need to remove the battery and use a separate charger for this camera. Really convenient especially when travelling since you don’t have to make room for a charger . All you need is the power cord for that USB or a USB adapter which you can also use with other USB-powered devices that you have.

Well that’s it. Oh wait, you’re also interested with its photo-capturing capabilities. Well the Sony Cybershot J10 is a 16.1 megapixel camera with a 4x zoom. No Exmor R lens here so don’t expect very good low-light photos especially with its lowest f/3.5 aperture setting. Although it can go up to ISO 3200, I doubt if the image would be usable at that setting. It can only do VGA video-recording but you’ll get Sony’s awesome Sweep Panorama feature.

This one is selling for Php13,999 which is a bit on the expensive side for a P&S of that specs but if you think you can find the built-in USB plug really, really useful then go ahead and get one.