Realme is the world’s fastest brand to reach 50 million smartphone sales in just two years. This data is according to Counterpoint’s Q3 2020 smartphone shipment report. According to the report, Realme sped to achieving this feat in just a couple of years since its founding. Meanwhile, Canalys reports that the brand has managed to become the top smartphone brand in the Philippines in terms of market share in Q3 of 2020.
Realme is indeed in full throttle across the globe. The young and trendsetting brand recorded a historic high of 14.8 million quarterly shipments in Q3 2020. It grew the business by 132% QoQ, surpassing analysts’ expectations.
According to Counterpoint, Realme’s growth rate in shipment volume represents “the strongest growth momentum among major global OEMs”. Realme accelerated to 50M sales because it enjoyed great success with the youth worldwide. This segment of users make up most of the brand’s customer base. “Realme grew to become one of the top 5, or even top 3, brands in its key markets, including India, Indonesia, Bangladesh, Philippines, and some other Southeast Asian countries”, says Research Analyst Abhilash Kumar at Counterpoint.
Kumar, on Realme’s performance, noted that “with its efforts to bring the affordable yet premium-like products to consumers, as well as its ability to offer smooth digital shopping and after-sales services in different countries, realme has emerged as the most resilient brand during and after the pandemic crisis.”
