OPPO renews its three-year partnership with renowned football team, FC Barcelona, making it the longest running alliance between a Chinese tech brand and European football club. The release of a limited edition FC Barcelona Reno 10x Zoom Series unit commemorated this milestone.
Being the first Asian sponsor of Wimbledon, French Tennis Open, and Roland-Garros among others, OPPO‘s branding strategy has always been to bring innovative technology to sports fans and regular consumers worldwide.
The start of the OPPO and FC Barcelona partnership saw limited-edition smartphones being gifted to fans, one of which is the R7 Plus FC Barcelona Edition in 2015. After its initial success came the well-received, also limited-edition R9 (2016), F3 (2017), and R11 Plus (2017) handsets.
This 2019 is no different as the brand releases yet another stunning commemorative handset, the FC Barcelona Reno 10x Zoom. It sports the football team’s renowned garnet and blue colors, logo, customized ringtone and software including wallpapers and icons that will surely resonate with Barça supporters. It has the powerful features of the Reno 10x Zoom including the 60x zoom, Ultra Night Mode 2.0, panoramic screen, and VOOC 3.0.
As for its availability, the Limited Edition FC Barcelona OPPO Reno 10x Zoom with 8GB RAM and 256GB ROM is only available in select markets in Europe and Asia.