Counterpoint stated Oppo as the leading brand in the lower premium segment according to market research. Oppo accounted for 24% of the overall premium smartphone market in the $400-600 price range, ranking first before Apple, Samsung, Huawei, Xiaomi and other competitors. Within China’s high-end smartphone market, Apple came first but Oppo closes in as a tight second. Part of this success comes from the new Oppo Find X winning praises from both consumers and tech media following its Paris launch. Oppo’s R Series also boosted the company’s sales with its trendy color variants.
Oppo’s efforts in creating innovative features have paid off: introducing technology such as the panoramic arc screen, AI-enhanced 3D camera, SuperVOOC flash charging, TOF and 3D structured light technology. Shooting upwards in growth, Oppo has also forged a partnership with Stanford University in developing AI and 5G technology to be used in upcoming smartphone releases. This growth can also be attributed to Oppo’s target market: creating products designed with young people in mind, along with seeking help from pop culture—partnering with FC Barcelona, India’s Cricket Team and America’s Next Top Model.
Oppo is optimistic about what the future will hold, as it adheres to its primary goal of using technology to meet user needs.
Visit https://www.oppo.com/ph/ for more on the OPPO smartphones
