Looks like top Philippine game publisher Level Up is going the way of Sony. They’ve flipped their policy on C2C virtual item real money trade (RMT), now encouraging it.
Now that they’ve got a policy that encourages C2C RMT, they should put in the technology to secure and automate it. That’s what they owe their customers: it prevents fraud. That’s how they can make money: global RMT estimates run as high as $800 million a year. That’s what Sony does with Station Exchange: they handled more than $180,000 in transactions in their first month.
Hey, Mobius, you pioneered B2C g-commerce in the Philippines. Heck, you deployed the first online gaming metacurrency in the Philippines. Level Up’s technology and marketing suffer a disconnect, but it’s only a matter of time before they bridge that disconnect to make money by securing and automating C2C RMT a la Station Exchange. Are you going to let Level Up get the jump in C2C g-commerce?
(Via John Cuneta.)
