Last Monday, August 12, NBA superstar Kobe Bryant celebrated Lenovo Mobile’s “œWalang Iwanan” day to greet his fans and inspire them with his love for the sport and showcase Lenovo Mobile’s latest smartphones.
There was a press conference at Maxim’s Hotel where Kobe Bryant was introduced as the endorser of Lenovo Mobile. Kobe unveiled Lenovo’s flagship innovations, including the sleek and powerful Intel-based K900 smartphone.
“œWith the entry of our smartphones in the country, we want to make our presence strongly felt through none other than our brand ambassador Kobe Bryant. Kobe exemplifies the qualities of Lenovo Mobile’s lineup of smartphones. His dedication, his passion and his outstanding performance on the court epitomizes the power and elegance of our products,” said Lenovo’s Vice President for Mobile Internet and Digital Home Business Operations and Worldwide Business Development, JD Howard.
Following the press conference, fans and winners of Lenovo Mobile’s “œWalang Iwanan” promos were treated to a very powerful and inspirational talk by Kobe at an intimate gathering in Newport Performing Arts Theater in Resorts World Manila. Kobe discussed the values that made him successful, such as discipline, determination, and a strong work ethic. He further shared how he identified with Lenovo’s “œWalang Iwanan” campaign and how he won multiple NBA championships by valuing teamwork and trusting everyone in his team.