iPhone XS and XR model production speeds are now one-thirds slower than its usual rate for the past few weeks. Suppliers stated that the reduced orders from Apple were caused by low sales for its new devices (XS, XS Max, XR). Apple has reportedly failed to accurately predict the demand for its new three models for this quarter, despite the decline of the smartphone market and lower Chinese demand.
The true impact of this event in the future of the company earnings is still unknown. The said reports were leaked a week after Apple’s statement that it would not release sales figures in its quarterly earnings.
The slowdown of production was also in direct contrast to the company’s September announcement of amping up the production by the last quarter of the year.
