On May 4, the International Data Corporation (IDC) released its quarterly China mobile phone tracker report. According to this report, Huawei shipped almost 21 million units, an increase of 25.5% from a year earlier. This places the company at Number 1 in China.
Huawei maintained their dominance in China through mid-tier and high-tier segments. In layman’s terms, Huawei controlled the premium market with its P-series and Mate-series. Additionally, the Honor sub-brand also brought great results in the middle market. In contrast, shipments from brands like Xiaomi and Apple saw a decline.
IDC also looked at the future, and expects further growth in the Chinese smartphone market in 2017, albeit lower. To build on this prediction, Chinese smartphone makers need to focus on building their capacities in the midrange to high-end markets. 2016 data shows that most growth happens in the high-end and midrange markets, after all.
Finally, IDC also believes that users pay more attention to brand experience. Not only that, but IDC says that smartphone experience stores should build close relationships between brands and their users. Basically, the future of smartphones rely on the customer experience.
