Facebook, through Head of Cybersecurity Policy Nathaniel Gleicher, announced on January 10 the banning of Twinmark Media Enterprises and all its subsidiaries in the Philippines. The reason cited was that the group violated the social media company’s misrepresentation and spam policies.
The Twinmark Media Enterprises and all its subsidiaries have displayed coordinated inauthentic behavior. The Philippine media company also used fake accounts and led people to ad farms. Additionally, they sell access to Facebook Pages to artificially increase distribution and generate profit. On these grounds, Facebook decided to ban the group from the social media site.
Part of the ban is the removal of 220 Facebook Pages, 73 Facebook accounts, and 29 Instagram accounts connected to Twinmark Media Enterprises. The social media giant also removed about 43 million accounts that followed at least one of these removed Pages.
Among the Pages removed from the site are the Filipino Channel Online (10.4 million followers), Gorgeous Me (5.7 million), Unhappy (4.9 million), Text Message (4.4 million). It also included TNP Media with 4.3 million followers.
The social media company reiterated that the banning of the Pages and accounts is because of their behavior that violates the company’s policies. The ban was not because of the content they were posting.