Enterprise storage expert EMC presented its 2011 Business Update in a press conference yesterday. Challenges for 2011 as enumerated by Country Manager Ronnie Latinazo includes – high unemployment in US & Europe, political gridlock & debt downgrade in US & Europe, Big money center banks got pounded again, Eurozone debt crisis, Nuclear threats, geopolitical unrest (Iran / N. Korea) and lastly the Japan earthquake & Thailand floods.
2011 Forecasted IT spending for AsiaPac is 8.3%, actual backdrop is 10.9% which is a 7% versus the forecast. The Asia Pacific region turned out to be the most productive across all regions.
| Territory | Forecaset | Actual | 2012 Forecast |
| North America |
5.3% |
6.8% |
3.7% |
| West Europe |
5.8% |
2.2% |
-0.7% |
| Central /East Europe |
10.6% |
7.4% |
3.1% |
| Japan |
0.6% |
-1.6% |
4.7% |
| Latin America |
7.6% |
16.3% |
6.0% |
| Middle East |
11.6% |
7.1% |
4.7% |
| Asia Pacific |
8.3% |
10.9% |
7.3% |
2011 is record-breaking performance for EMC, it posted a 10% YoY growth with an overwhelming 25% QonQ for Q4. The high end external disk storage market scores number one among its competitor making 57.12% for FY2011. The midrange series made 40.13% for FY11. Over all, external disk storage business of EMC made a total of 44.61% for FY11 which according to EMC a grow 10% points.
The 2012 for EMC is described as “œChoppy” but, there will be real global economic growth specially for the Philippines.
Key takeaways despite the choppy economy includes real growth in IT spending; Asia-Pacific is expected to grow faster than the average global Its pending; cloud computing and Big Data are leading the era of IT transformation. EMC’s compelling strategy ““ including leading technologies, products and services ““ to capitalize on the opportunities ahead with our partner community.
