Microsoft Philippines, together with the Department of Tourism, and the Tourism Promotions Board, recently launched a series of beautiful Windows 8 apps to help tourists (both local and foreign) discover Philippines more.
Called the More Fun Series, this group of apps highlight the country’s 25 key tourist destinations including their interesting overview, activities you can do, sites to see, and even has an itinerary builder to help you plan properly. The apps also feature a list of DOT-accredited hotels, shops, restos, and tour operators you can contact to plan your trip.
“œAt Microsoft Philippines, we aim to constantly bring innovation and make technology accessible to more Filipinos to help them improve their lives and businesses,” said Karrie Ilagan, Managing Director of Microsoft Philippines. “œWe are honored that the Department of Tourism and the Tourism Promotions Board partnered with us in empowering tourism in the country through Windows 8. The More Fun Series apps are designed to promote our country’s amazing travel destinations worldwide, which means more opportunities for our local entrepreneurs and businesses to reach an even wider audience”.”
TPB Chief Operating Officer Domingo Ramon C. Enerio III said, “œWe are always very optimistic in all our campaign strategies and digital advertising obviously plays a huge part in this. We are happy that Microsoft is a generous and avid partner in helping us in our goal to connect with intended markets as well as create new ones.”
The More Fun Series apps were created by Subterfuse Design to follow the look and feel of DOT’s campaign slogan, “œIt’s More Fun In The Philippines”, which blends nicely with the Windows 8 UI. For its initial offering, 10 apps have already been developed covering Boracay, Bohol, Davao, Cagayan de Oro, Puerto Princesa, Baguio, Bicol, Cebu, Ilocos, and Manila.
You can download these apps for free from the Windows Store or from the DOT portal, www.itsmorefuninthephilippines.com. Now we hope that DOT has plans to put up kiosks with these apps in airport terminals to further boost the campaign.
