Son Ye-jin joins his ‘Crash Landing On You’ co-star Hyun Bin as SMART‘s newest endorser.
South Korean superstar Son Ye-jin is SMART‘s new ambassador for its ‘Simple, Smart Ako’ campaign. Dubbed as the darling of romance-themed films and series, Son Ye-jin joins her ‘Crash Landing On You’ co-star Hyun Bin in promoting Smart’s Signature Plans.
“As an actress, I am always grateful for having a platform to entertain and touch the lives of others through my craft. I thank Smart for giving me a way to specifically reach out to my Filipino fans and inspire them to make a mark in whatever path that they have chosen. I wish to see you all soon,” said Son Ye-jin.
In the ad, the actress navigates through the city’s fast lane in a motorcycle alluding to Smart‘s worry-free, elevated lifestyle that only its fastest mobile data network can provide. It ends with Son Ye-jin affirming the “Simple. Smart Ako” tagline.
“’Simple, Smart Ako’ gave us a clear guiding principle when it comes to serving our customers–that is, to make amazing experiences and cutting-edge technology simple and accessible to every Filipino. We are embracing this same approach as we commit to simplifying the postpaid experience so our postpaid customers can enjoy a Signature lifestyle,” says Alfredo S. Panlilio, Smart President and CEO and PLDT Chief Revenue Officer.
There’s no doubt SMART continues to lead the prioritized, worry-free, and elevated lifestyle with the recent launch of Smart 5G as a commercial service within Metro Manila and being cited by Ookla as the country’s provider of fastest mobile data network.
