Apple CEO, Tim Cook, kicked off the company’s new product introductions by announcing that the Apple Watch will receive a generous price cut starting today, dropping its price down to only $299.
In line with the announcement, Tim Cook also introduced a new set of Apple Watch bands which will comprise the company’s Spring 2016 portfolio.
Apple’s new Spring 2016 lineup include the Woven Nylon band and Space Black Milanese and are currently being sold for $49. The former will come in variety of colors such as Black, Gold/Red, Gold/Royal Blue, Pink, Pearl, Royal Blue, and Scuba Blue.