As 2024 starts, the CEO and founder of realme, Sky Li, has issued an open letter.
In his letter, he clarified that realme will shift its brand outlook from being a brand that is “opportunity-oriented” to being a brand that is “brand-oriented.”
Ever since realme was founded, better technology and designs have been brought to young users. Through this, they have gained insights from the young generation and continue to provide products to over 200 million users around the world.
Realme also aims higher with its five-year brand assets. With the intention of surpassing the expectations of young consumers, realme now places a greater emphasis on brand and product experiences than in the past.
With their “Simply Better” and “No Leap, No Launch” strategies, they plan to bring breakthroughs in product strength. Through this, it clarifies the positioning of its three product lines, which are the GT Series, the Number Series, and the C Series.
realme also plans to bring the latest advances in technology through improving the product experience in the three areas of performance, photography, and design.
In terms of brand strength, their consistent focus on young users helps them optimize the customer insight mechanism to be more adaptive and responsive in its approach.
Furthermore, realme introduces a new slogan: Make it real. This slogan shows the spirit of realme’s Dare to Leap, bringing real, clear, and tangible benefits to their lives.
“The focus of our new positioning is not so much a redirection as it is an opening up. This will guide our long-term investment and development which will help us better connect with more young users, in more markets, and more regions of the world,” Sky Li said.
For more information, visit realme.
