A story ran by Inq7.net today is about Chikka’s partnership with Google which allows users of IM Google Talk can connect with the 30 million Chikka user base.
Early this year, Chikka signed up with Google’s “Open Federation” for Google Talk. The federation was created to bring popular messaging communities together.
The deal with Chikka and Google, however, goes beyond instant messaging, Bustamante disclosed.
“What Google wants to do is to [push] services to the Chikka community. It will be like Adsense on mobile,” the Chikka executive added. Google Adsense is a contextual advertising solution to web publishers, which takes advantage of Google’s search engine.
The Chikka executive here talks about a similar advertising service to Google Adsense. Does this hint a potential avenue for Google Adsense to be pushed to the mobile phone?
Possible. But how?
Pay Per Action or PPA. Google is already into the affiliate program by introducing PPA a few weeks back.
Messages from mobile phone to Chikka is charged at Php2.50 (~ $0.02) a pop. This is the same with GTalk to mobile phone. However, Google may want to subsidize the charges and use advertising to offset the cost.
For convertion, a mobile phone user may need to respond to an ad by texting to a specified number. Millions of poeple are already doing this everyday to download mobile wallpapers and ringtones or subscribe to some Value Added Service. It’s a potentially viable option for a free service and Google may be interested to test this out with Chikka.
7 comments
Wow, cool!
That makes sense, but they have to be careful with NTC and some members of Congress who have been cracking down on mobile advertising.
I would like to ask if CHIKKA would go 3G too?
Chikka in 3G? Possible, here’s an article about Chikka and another Pinoy mobile IM supplier.
Another form of Adsense for Mobile: I just got an N80 and tried out PTB on 3G. The Adsense comes out nice.
Hi everyone! check out this new buzzing technology.To Any Advertiser thinking outside the box.
We totally understand that with every form of advertising it is a numbers game, there is NO difference here, the big difference however with this system is the fact it is working 24/7 for your business, it does not stop for lunch, it doesn’t take a 5 minute coffee break, it is totally committed to promoting your business in the way you want it!
Over the past several months, Innovation 604 and BlueSPOTmedia have sent 50,000 messages to consumers walking by with their cell phones in the “discoverable†Bluetooth mode in some of the bar-restaurants in metro manila. BlueSPOTmedia sends promotions that are immediately redeemable at the restaurant or store. Gino, Operation Manager and marketing for Absinth (GB3), said in a statement that the results have been outstanding.
Philippine-based Innovation 604 Inc. is a 5-year-old company that brings new technologies and products to the out-of-home advertising industry, retail POP, and POS markets in Philippines and beyond… It started the proximity marketing business in part to take advantage of the fact that mobile phones are the ideal way to provide direct rich media marketing.
One reason is that the Bluetooth messages are carried wirelessly over a 200-foot range radio network, making them much more relevant as ads, location wise. They’re targeted at someone who is already at the place where they might take advantage of the promotion. The messages also don’t cost the consumer anything – in contrast to text messages – because they don’t go over the cell phone network.
Also, consumers have to put their phones in “discover†to receive the messages. Only about 3 out of five cell phone users do this. To prompt them, Innovation 604 Inc. puts up signs saying that consumers can get deals if they do so.
After a successful test, Innovation 604 Inc. is hopeful to roll the ad system out in more locations. Other places that can use it are gas stations, hotels, and high-trafficked tourist spots.
By the end of this year, Innovation 604 Inc. expects to have the proximity marketing available in 200 places. Proximity marketing has been in place for a few years in Europe, South Africa, and Australia – generally areas where mobile marketing is more advanced. Innovation 604 Inc. can use BlueSPOTmedia hardware and software. Innovation 604 Inc. can also provide 360 degree marketing solution from consultation, creative, reporting, and etc.
About BlueSPOTmedia
Campaign Basics:
Using Bluetooth® wireless technology, BlueSPOTmedia delivers content on demand to users of
mobile devices anytime and anywhere. Customers can opt in to receive Bluetooth mobile content
based on a call to action like signage. We are working with brands such as Coca-Cola, Nokia,
France Telecom,Fnac, Renault, Master Card,…We are very active in Europe and we would like to
develop our business in the Philippines. Our solutions could be used for events, exhibitions and
specific communication in areas such as malls, clubs, business centers, show rooms, etc.
Thanks to our BlueSPOT, our solution “lights up†traditional advertising and can transmit or send (push) images,
animated gif, videos, sounds and tailor-made applications (Java,…), RSS flux is also possible to send
from the mobile phones to the BlueSPOT (Pull). Content is downloaded to mobile devices
free of charge and without a data plan requirement. Our solutions (hardware and software) are developed
internally and allow Fit2phone push and pull, phone recognition, remote access. However, it is not possible
to communicate to blackberry (first generation)due to technical choice done by the manufacturer.
How It Works:
BlueSPOTmedia maintains a virtual mobile content distribution network. This network consists of
an ever growing installed base of Mobile Content Servers. The Mobile Content Server
(MCS) creates an intelligent, remotely controlled Bluetooth® wireless technology hotspot.
These servers use a GPRS or Ethernet up-link to connect into BlueSpotMedia network
infrastructure. Our infrastructure, campaign management tools and report generation
technology allows for real-time campaign creation and control.
Bluetooth Basics:
Bluetooth® wireless technology is the simplest way to send content directly to mobile
phones. It is a global standard for wirelessly connecting devices such as mobile phones,
computers, cars, stereo headsets, MP3 players and more. It is built into over two billion
mobile devices already, and over twelve million new devices are shipping every month.
BlueSPOTmedia uses Bluetooth® wireless technology to power its mobile content hotspots so
downloads are always fast and free for mobile device users.
Quick Facts
• Downloads take between 5 and 25 seconds depending on content size.
• Bluetooth® wireless technology hotspots effective range for content delivery is 30 feet.
• Bluetooth® wireless technology devices must be set to discoverable in order for content
to be delivered.
Case Studies:
Client: 24hour Fitness
Venue: So. Cal. Shopping mall
Dates: 5th July 2008 to 23rd July 2008
Set Up: A demonstration node (Access Point) was delivered to 24hour Fitness using the unique software interface. The node (Access Point) was completely portable using our Lithium battery and each day the node (Access Point) was used in different locations, this varied from internal marketing within their own Gym to car parks outside rival gymnasiums, Motorway service stations and Shopping centers.
Comparison: At the end of the trial the statistics were uploaded into the software calculator and shown to the clients. The results were fantastic and we were able to show day to day usage and uptake in conjunction with the promotion they were running.
24hour Fitness spent $13,500 on Radio advertising and $6,000 on 90,000 hand distributed paper flyers to run concurrently with our node (Access Point) trial. The radio produced 2 memberships with Flyering creating 2 new memberships, our Bluetooth Marketing System out performed both of these methods and created 5 memberships from the same promotion.
Overview: Not only can we boast that we were environmentally friendly by not sending out 90,000 paper flyers, but we more than doubled the membership uptake over the 3 week period. Our node (Access Point) does not last for a life cycle of 3 weeks and can be used over and over again for years to come. It shows daily results so that its usage can be targeted and its effectiveness gauged. The cost comparison is dramatic. If the node (Access Point) was purchased for $2400 and used for three years against the cost of the flyer exercise each month over the same period the difference is over $100,000.00 in savings!
Result: A resounding win for the new virtual flyer technology and an initial purchase of 6 units from 24hour Fitness. Joanne Hipolito the group sales and marketing manager is enthused by this new product and has agreed to roll them out across the whole estate of gymnasiums and has offered to help promote the product to the client base of 24hour Fitness. This is a great case study showing the effectiveness of Bluetooth marketing and why many are predicting Innovation 604 Inc. to become Market Leaders within this industry.
Discount Tire
Client: Discount Tire
Venue: Bellevue, Shopping Center
Date: July 2008
Set Up: A demonstration node (Access Point) was delivered to Discount Tire using the unique BlueSPOTmedia software interface. The node (Access Point) was used statically in the depot and was placed inside a cardboard box to stop dust and dirt contaminating the node (Access Point) . The node (Access Point) was aimed at hitting moving traffic some 50 meters away on the dual carriageway.
Result: At the end of the weeklong trial the stats were uploaded into the software calculator and shown to the clients. The results were used to evaluate the special situation of approaching moving vehicles. The results showed that 35 messages were accepted, out of the 35 messages received, Ten (30%) of the recipients used the messages to purchase tires. A normal flyer campaign result would be a 1-3% conversion rate, we achieved 30%……
Innovation 604 Inc.
http://www.i604.ph
http://www.bluespotmedia.net
+639178079722
MSN: lexi606@hotmail
YM : nautipolo@yahoo.com
US Number – +1-650-200-i604
Skype – alexis.dabon