A story ran by Inq7.net today is about Chikka’s partnership with Google which allows users of IM Google Talk can connect with the 30 million Chikka user base.
Early this year, Chikka signed up with Google’s “Open Federation” for Google Talk. The federation was created to bring popular messaging communities together.
The deal with Chikka and Google, however, goes beyond instant messaging, Bustamante disclosed.
“What Google wants to do is to [push] services to the Chikka community. It will be like Adsense on mobile,” the Chikka executive added. Google Adsense is a contextual advertising solution to web publishers, which takes advantage of Google’s search engine.
The Chikka executive here talks about a similar advertising service to Google Adsense. Does this hint a potential avenue for Google Adsense to be pushed to the mobile phone?
Possible. But how?
Pay Per Action or PPA. Google is already into the affiliate program by introducing PPA a few weeks back.
Messages from mobile phone to Chikka is charged at Php2.50 (~ $0.02) a pop. This is the same with GTalk to mobile phone. However, Google may want to subsidize the charges and use advertising to offset the cost.
For convertion, a mobile phone user may need to respond to an ad by texting to a specified number. Millions of poeple are already doing this everyday to download mobile wallpapers and ringtones or subscribe to some Value Added Service. It’s a potentially viable option for a free service and Google may be interested to test this out with Chikka.