Adobe takes a politely humorous -bland and un-funny for my taste, though- take on piracy at http://www.copydetected.com/.
Peppered with statistics form the Business Software Alliance (BSA), and well-known facts about piracy, I must say the only target market it could possibly make an impact on would be prospective Adobe buyers; there’s no flicker of marketing or PR potency in that site to address anyone living and relishing the tech-driven lifestyle.
Though, as some people already noted, I’d rather have this than to what’s Sony been doing lately.