Multiply Big In The Philippines, Lands Ad Deal – from Web 2.0 news site TechCrunch. The deal is with ABS-CBN.
“Under terms of the agreement, ABS-CBN interactive will sell advertising and mobile services for Multiply’s Filipino users, with the two companies sharing revenues.” What would this possibly mean?
- Multiply users can advertise on ABS-CBN properties? On Interactive – websites and games? TV and radio slots?
- Multiply advertisers can advertise on ABS-CBN?
- ABS-CBN Interactive will create a SMS-based Multiply service on their 2366 shortcode?
A commenter also noted that Multiply is a haven for intellectual piracy. Will media companes go for that?
8 comments
currently, PinoyExchange is an authorized reseller of Multiply ads. Will ABS now get exclusive rights and move PEx out of the picture?
ABS-CBN + Multiply = FAIL.
2366 is handled in-house by ABS-CBN?
Yes. I worked on a project with ABS-CBN Interactive back in 2005. Their stuff are too big to outsource outside, I’m sure.
,for me it’s not a bad news,
kaya pala di na me mkapagsearch ng music sa multiply….hnmnnnn
not good… this will be a market strategy for them which they later in turn to sell everything..like the warrock game, every download and views will be charged or by the use of prepaid cards….